Assessment MKTP011

Digital marketing plan forhttps://www.msmissmrs.co.uk/ - a Scottish start-up which empowers women and girls to overcome stress, trauma, and hardship.

A workable digital marketing plan should outline, at a minimum, all of the following

1. The brand and its core business.
2. Goals the brand seeks to achieve.
3. Challenges the brand faces.
4. Digital marketingstrategyto achieve the goals.
5. Outline of how success will be measured.

For clarity, any digital marketing strategymust, at a minimum, include all of the following

1. Search Enginestrategy.
2. Social Mediastrategy.
3. Required content to support search & social.
4. Success metrics.