ASSESSMENT TASK 4: MARKET RESEARCH PROJECT PLAN Your fourth task required you to prepare a Market Research Plan using the project management planning framework as a guide. Development of your plan should take into account (but is not limited to) the following elements: Project Name/Title Organisations Product/Service specifications Market Research Needs Market Research goals and objectives . Project Scope and parameters Key Stakeholders/Personnel Research activities to be undertaken Data Gathering approaches to be followed Research processes to be followed Budget breakdown Program timeframes and accountabilities Specifications for any/all outsourced (external consultant) research components . Key selection criteria for any goods/services required to implement the research plan