Assignment 05.1: Internal Influences on Consumer Behavior Assignment Directions: Write a 2-3 page paper describing the internal influences on consumer behavior. Be sure to discuss the process of perception as related to consumer behavior and the relationship of perception to marketing strategy. Also address the impact of emotion in marketing and associate motivation to the consumer decision-making process. Use the APA formatting guidelines below. Your paper must follow these APA formatting guidelines: - Double-spaced - 12 point Times (Times New Roman) font (instructor preference) - 1 inch margins - Include a title page and a reference page (title and reference pages will not count in page total) - Use at least two scholarly sources, properly cited reference materials - Writing is clear and easy to read and uses proper spelling, grammar, and punctuation. Submit this assignment to your instructor via the drop box "Assignment 05.1: Internal Influences on Consumer Behavior." This assignment is worth 80 points and will be grading according to the following scoring guide