Assignment #$10$: Due April $12$th

Chapter #$13$ & #$15$: Customer Service & Digital Retailing

Name:

In the chart provided, indicate two contrasting retailers. First, provide examples of basic expectations you would expect this retailer to provide, items that meet the consumers$$ expectations. In the second column indicate different things that would potentially exceed the expectation of the target consumer, finally provide examples of what might be lower than expectations. Be sure to consider elements that are part of pre$-$transaction$/$transaction$/$post transaction.

Go to each of the retailer's websites and examine it on the basis of the $7$Cs$.$ What core goals does the website prioritize? How does it facilitate commerce? Does its context elements and content align with the $\text{'}$ 'retailer's target market?

Retailer

Meets expectations Exceeds expectations Below expectations