ASSIGNMENT 1 PLANNING CONTRACT (DUE: WEEK 2) Accurately complete the planning contract. ASSIGNMENT 2 RESEARCH PROPOSAL (DUE: WEEK 4) 5 MARKS; 3-4 PAGES - NOT INCLUDING ANY APPENDICES) Must contain the following sections (see p. 68 of text for example): 1. Executive Summary: A brief overview of the contents of the proposal II. Problem Statement: A few sentences long, the problem statement briefly states which marketing question the firm wishes to answer through the research. (see p. 68 "Background" section for example) III. Research Objective: What specific information needs to be collected from whom (very specific target market) in order to resolve the problem? iv. Research Method: A description of the data collection methods to be used, with justification of the strengths and limitations of the chosen method. Include both primary and secondary research approaches. v. Time and Cost Estimates: A brief project schedule and any costs associated with the project should be included. State what costs will be involved and how will they be covered vi. Appendix: If applicable. See marking rubric attached in dropbox for mark allocation. Planning Contract I would like to do the Research Project on the following: COMPANY & PRODUCT: (For which company or organization will you be conducting the research? Which product?) Macdonald TARGET MARKET: (Which of the company's current or potential target markets will you study?) Youth, young generation and both gender RESEARCH QUESTION: (What is the marketing question to be answered? - be specific) Which sex group eats more frequently at Macdonald in a month. Males Females or non-binary