Assignment $1|$ Proposal for Online Video Advertising Strategy

Assignment Description

In this assignment, you will investigate different approaches to video$-$based marketing and explore the use of video in online marketing and promotion. Your task is to propose an online video advertising strategy for a proposed website and m$-$commerce application. The strategy should encompass the use of video in social media, location$-$based services, and email marketing. The report should focus on how video can be utilized to make customers advocates for the new site, include reviews of products and services, provide customer support, promote and sell building services, and facilitate research and development of new business methods.

Instructions

Overview and Context

$1.$ Provide a brief introduction to the website and m$-$commerce application, highlighting their key features and target audience.

$2.$ Discuss the significance of incorporating video$-$based marketing and promotion in the digital landscape.

Making Customers Advocates

$1.$ Explain how video can be used to create brand advocates by showcasing compelling brand stories, testimonials, and success stories.

$2.$ Outline strategies to encourage customers to share video content on social media platforms and their personal networks.

Product and Service Reviews

$1.$

$2.$ Discuss the importance of incorporating product and service reviews in video format to enhance customer trust and credibility.

$3.$ Propose methods to collect and present authentic reviews through video testimonials, demonstrations, or expert opinions.

Customer Support

$1.$ Explain how video can be leveraged to provide effective customer support and assistance.

$2.$ Explore options such as video tutorials, troubleshooting guides, and live video chat to address customer queries and concerns.

Promotion and Selling Building Services

$1.$ Outline strategies to promote and sell building services using video content.

$2.$ Discuss the potential of video walkthroughs, before$-$and$-$after transformations, and client success stories to engage and convert customers.

Research and Development

$1.$ Explore how video can be utilized to research and develop new ways of doing business.

$2.$ Discuss the role of video in gathering customer feedback, conducting surveys, and analyzing market trends for business innovation.

Conclusion

$1.$ Summarize the proposed online video advertising strategy, emphasizing its potential to enhance customer advocacy, product$/$service reviews, customer support, building services promotion, and research and development efforts.

Implementation and Evaluation

$1.$ Provide a brief overview of how the proposed strategy can be implemented, including key milestones and resources required. Also, discuss the methods to evaluate the effectiveness of the video advertising strategy in achieving its objectives.

Report Presentation

$1.$ Structure the report using appropriate headings and subheadings for each section.

$2.$ Ensure a coherent flow of ideas and logical progression throughout the report.

$3.$ Use examples, case studies, and statistics to support your arguments and proposals.

$4.$ Maintain a professional writing style, with clear and concise language.

$5.$ Include visuals $($such as screenshots or infographics$)$ to enhance the understanding of the proposed strategy.

$6.$ Provide proper referencing and citation for any external sources used.