Question: Assignment 1 Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance

 Assignment 1 Provide a brief context for an insurance organisation, or

a division of an insurance organisation, with which you are familiar. For

Assignment 1 Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: - Explain briefly, how the marketing function contributes to innovation in the delivery of its customer service. - Analyse the effectiveness of the marketing function's contribution to innovation in the delivery of its customer service. - Make recommendations, based on your analysis, to optimise the marketing function's contribution to innovation in the delivery of its customer service

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