Question: Assignment: 1. Select a brand that will be the focus of your assignment. Provide a short description of the brand you selected (no more than

Assignment: 1. Select a brand that will be the focus of your assignment. Provide a short description of the brand you selected (no more than 1 slide).

2. Identify attributes that are relevant to your brand you selected. Ensure that all attributes are categorized appropriately (i.e. functional, experiential, emotional).

3. Provide a rationale for why you selected each attribute/variable and identify if any variables can be grouped into concepts.

4. Rank all the attributes in terms of what you think is most important.

5. Identify 2 competitive brands and identify attributes that are relevant to those brands. Are there attributes that are unique to the competitors? If there are no similar attributes, please explain why that might be the case. If all the attributes are similar, please explain why that might be the case

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