Assignment 1

Social Media Diary and Analysis

This assignment will be your first step in understanding consumer behavior in social media. To do that,

you will be monitoring your own social media behavior for one week and analyze the results to

determine any key insights about why you engage with certain posts. After you identify the key insights

about your social media engagement, you will design an ideal post from a company/organization that is

most likely to gain your engagement.

Part 1- Diary

For the first part of the assignment, you will record your engagements with posts on YOUR THREE

MOST-USED SOCIAL MEDIA SITES. You may choose your sites from the following:

Facebook Instagram LinkedIn Pinterest Reddit, Swarm Snapchat Twitter Tumblr

You will be focusing on posts with which you like, share, comment, RT (retweet), repin, etc. Use the

diary template to record your interactions.

Use the following guide to assist in filling out the diary.

Diary Categories

Social Network Site: Facebook, Twitter, Pinterest, Instagram, Snapchat, Google+, or

LinkedIn

Post Author: Was the post created by a friend, acquaintance, celebrity,

company/organization?

Time: Exact time of the interaction

Device Used: Computer, Tablet, Phone, Etc.

Type of Interaction: Like, Share, Comment, RT, Repin, Favorite, etc.

Post Description: Give a brief description of the post. Was the post personal (friend)

or professional (what type of business/organization)? What is the

post (generally) about? What was the tone (friendly, funny, sad,

inspiration, etc.)? Was there a Call-to-Action?

Additional Content: Is there anything beside the text of the post such as a video or gif,

picture, hyperlink, tag, hashtag, etc.?

Why did you interact? Briefly describe why you choose to interact with the post.

Part 2 Analysis

For the second part of the assignment, you will write a 2-3 page analysis of the data you collected. You

should write 1-2 paragraphs for each data category that identifies key insights that you gained about

your social media engagement behavior. Ex: For time, you may notice that that there are specific times

of day when you interact most frequently.

For two data categories of your choice, create an information graphic such as a pie chart, bar graph, or

any other type of visual representation of your data. You can easily create a graphic using the Charts tab

in MS Word, but you may also use online services such as easel.ly and visual.ly to create more

sophisticated infographics. Give your graph a clear title that describes the information of the graphic.

Part 3 An Ideal Post

From the insights you gained about your social media interactions, you will complete the included form

to describe an ideal post from a company/organization that would be most likely to gain a social

interaction from you. Your description should include:

1) The social network site on which the post will appear

2) Name of company/organization making the post

3) Exact time of post

4) Mock-up of the post including text, any visual content, and additional content such as hyperlinks or

hashtags.

5) Provide a short defense for why you would be likely to interact with the post. Use key insights from

your social media analysis to support your defense.