Assignment $1$: Social Media Interview & Report $(40\%)$

$\backslash$RT A: Interview Findings $-$ Template

Plan well and ensure you've researched the individual you are interviewing

and that they can provide you with valuable feedback on their approach to

social media marketing. Prepare a comprehensive list of questions to ask

them that will give you insight into how they manage their social media

presence, the strategies they use, how they implement them, and how they

determine if their strategies are successful

Consider the following when planning what questions to ask:

What is their overall company history

How long have they been active online$/$in the social media world

Do they have a dedicated team that strategizes their social media

What platforms are they active on

How do they plan their social media strategy, ex$.$ Monthly, weekly, daily

etc

How often do they evaluate metrics and data

What is a typical campaign length

How do they implement their social media strategy ex$.$ Scheduled posts

on the fly, using a content calendar etc.

Do they monitor and engage with their followers

Have they identified their target audience

Do they have buyer personas

How do they utilize their target audience demographics and

psychographics

How do they evaluate if a campaign is successful

Do they allocate a large budget to social media

What are the KPI's they are tracking for social media

Have you had any major failures on social media

Ask any questions that will provide you with enough information to draw

your conclusions from and strategize your own plan that you will

summarize in your report.

Select All Smart Lookup ing way in your report

and how to complete the

table based on the answer given. You' d repeat the same format for every

question asked

Edit

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