Question: Assignment #2: 1. What is the difference between a competency and a capability? 2. How might a company set objectives relating to resources? 3. How

Assignment #2: 1. What is the difference between a competency and a capability? 2. How might a company set objectives relating to resources? 3. How does the market-driving philosophy relate to the resource-based view of the organisation? 4. Who should be responsible for carrying out the audit? 5. What are the main benefits derived from carrying out a marketing audit

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