Question: Assignment 2 1. Which one these elements is NOT a part of Microenvironment? a. Suppliers b. Government Regulations c. Competitors d. Customers 2. What are

Assignment 2 1. Which one these elements is NOT a part of Microenvironment? a. Suppliers b. Government Regulations c. Competitors d. Customers 2. What are the 4 Marketing intermediaries? 3. Axis company buys cotton fabric from XYZ company to use in their production of clothing lines. What kind of customer is Axis for XYZ? a. Consumer b. Business c. Reseller d. International 4. Which generational group is usually the target market for Luxury yacht trips? a. Millennials b. Generation 2 C. Baby Boomers d. Generation X 5. Which one of these strategies did Lacoste use? a. Cause related marketing b. Price war c. Proactive in legislation d. None

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