Assignment #2- Advertising

1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is very important to keep advertising costs at an acceptable level.

a) Calculate the cost per family for each of the following advertising options:

Campaign	Total Reach	Families	Cost per Week
KDIN Broadcast	306,400	192,000	$10,000
Toronto Life	250,000	64,580	First 5 digits of your student number
Restaurant Guide	81,000	1,278	Last 4 digits of your student number
Instagram	210,000	13,000	First 4 digits of your student number

(8 Marks)

b) If you expected next week's revenue to be $125,385 what would your advertising budget be? Which of the three options from part A would you choose as your advertising medium and why? (2 Marks)