Assignment #2- Advertising Student id 133260216

. Dollar amounts need to be rounded to 2 decimal places and include a dollar sign.

1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is very important to keep advertising costs at an acceptable level.

a) Calculate the cost per family for each of the following advertising options:

Campaign	Total Reach	Families	Cost per Week
KDIN Broadcast	506,400	112,500	$15,000
Toronto Life	141,000	97,250	First 5 digits of your student number
Restaurant Guide	71,000	8,652	Last 4 digits of your student number
Instagram	450,000	147,369	First 5 digits of your student number

(8 Marks)

b) If you expected next weeks revenue to be $145,911 what would your advertising budget be? Which of the three options from part A would you choose as your advertising medium and why? (2 Marks)