Assignment 2: Benchmarking \& SWOT Analysis Assignment Due March 12 at 11:59 PM Starts Feb 14, 2023 12:01 AM Ends Mar 12, 2023 11:59 PM Instructions This is an individual Assignment. Assessing and understanding the internal and external environment of a company is very critical to understanding the current state. The objective of SWOT and Benchmarking techniques are to evaluate the enterprise's performance and ensure that the company is operating efficiently. Often the results of a benchmarking study and/or a SWOT analysis will initiate change within the organization. Your task is to read the case study: 'Bon Star hotel and casino' and provide a thorough assessment of the enterprise's operations. Assignmnent 1 Template \begin{tabular}{|l|l|l|} \hline Benchmarking&MarketAnalysis & Analysis/ResponseComments(Elaborate) \\ \hline Market Size & In Naimistan & \\ \hline Industry Concentration & High, Medium, Low & Whatmakesit \\ \hline Market Saturation & High, Medium, Low & Whatmakesit \\ \hline Product Life Cycle Stage & Whtro,Growth,Mature,makesDecline \\ \hline Level of Competition & High, Medium, Low; & Why,How.Whatmakesit \\ \hline \end{tabular} Demand Drivers Customers/Clients/Seasonal Supply Drivers Do other hotels exist creating competition? Power of Suppliers High, Medium, Low Power of Buyers High, Medium, Low Economies of Scale Yes, No, Not sure? Please provide opinion