Assignment $2($group$)-$ Qual Methods

$1.$Select by groups of min. $4-$ max. $6$ students the fragment from previous year master theses $($folder in BB $$Assignment $2-$qual methods, topics" $-2$ groups per topics allowed$)$

$2.$Suggest $2$ options of research design for master thesis $($you can apply mono methods or mixed methods$).$ For each option provide:

Research strategy:

What is the type of research in the paper $($Exploratory$,$ Explanatory, Descriptive$)?$

What research strategy and design will you choose?

What data sources will you use?

Research tactics:

What data to collect?

How to collect the data?

How to analyze the data?

Now use this topic $"$ Big Data analytics as a Marketing tool" to answer the questions above