Assignment $2($Individual$)-$ Exploratory $($Secondary$)$ Research

Student Name:

Your Business:

Section $1$ Aim of the Research $($What$)$

The aim is to sell eco$-$friendly clothing in a store and understand the challenges and opportunities in selling these products in today's fashion market, while also identifying consumer preferences and developing effective marketing strategies.

Section $2$ Purpose of the Research $($Why$)$

To understand why people don't know about eco$-$friendly fabrics and why they might hesitate to buy environmentally friendly clothes, despite their environmental benefits. The study aims to identify factors affecting consumer behavior towards eco$-$friendly clothing and develop strategies for promoting and selling these products effectively.

Section $3$ Investigative Question $1$