Assignment #$2$

Rome Braves Market Research Segmentation

Description: Assignment $$2$ is an assignment that relates to market research and segmentation. Suppose you were just offered an internship at the Rome Braves of Rome, GA$.$ One of your first tasks is to collect satisfaction data from last year's season ticket holders $)=(1,200.$ Your supervisor is looking for methods to improve satisfaction of each event next season. After talking to your supervisor, you decide to create a fan survey and distribute it through postal mail.

Now your task is to develop a survey $($Instrument$).$ The sky is the limit; you can ask what you want and set up the survey how you want. WHAT TYPE OF DATA DO YOU WANT TO COLLECT FROM THEM? All you have now is a physical address

PAGE $1$: Before the survey $[]$

Type up a letter to the season ticket holder explaining the purpose of the survey. Be sure to let the season ticket holder your appreclation for purchasing season tickets and how important it is to satisfy the customer.

PAGE $2$: The following is required for the survey:

Minimum of $20$ questions

Likert Scale o

Ex$.1-5-1$ being the lowest, $5$ being the highest $($Rate of satisfaction$)$

Area for personal thoughts at end

PAGE $3$: After completion of the survey: $($SEPARATE PAGE$)$

$1$ Page summary of the survey including the following: o

Why did you choose the specific questions you chose for the research? o

What are your thoughts on how the Rome Bravel can improve?

Do the Rome Braves need to cater more towards the season ticket holders or general audience? Why or Why not?

How many of the $1200$ surveys do you expect to receive back?

Will this survey be effective and generating new ideas?