Assignment #3 Advertising Design Process For this assignment, students will use the product or brand that they were assigned for the Competing Voices Group Activity Part II. This assignment will be completed individually. Your task is to design an advertisement for your assigned product or brand to achieve the advertising objective. The advertisement may be designed using any one of the following mediums: Print (i.e., newspaper or magazine) Broadcast (i.e., radio or television) Out-of-home (i.e., outdoor posters/billboards, transit, point-of-purchase) Direct response print Digital (i.e., internet) Based on the creative considerations discussed in class (i.e., LO5 & LO6) and in the textbook, create an advertisement for your product or brand. Focus on the following: 1. Positioning strategy Determine a positioning strategy for the advertisement. Ensure the advertisement communicates the position effectively. 2. Advertising objective Does the advertisement effectively achieve the advertising objective? 3. Creative objective and strategy What message is being communicated? What is the key-benefit statement? Ensure there is a support-claim statement. Also, what strategies are being used? Please hand-in the following: The advertising objective The positioning statement and slogan The creative objective, key-benefit statement, support claim statement, and strategies used The advertisement