Assignment 3 Case Study Marketing Management You have been contacted by a European Company with an offer for a joint venture. The company is in to Cotton Garments manufacturing. They have full understanding of the consumers demand in Europe, USA and Australia. They want your partnership is handling matters associated with the government, getting permissions, handling other issues relate to day to day handling of more than 17 departments, selection of place where the garment factory may be erected. Marketing rights will begiven to you for sales inside Pakistan. The objectives of the European Company are to sell their products in Pakistan Market and to export the garments to Europe and USA. You are expected to suggest: 1- In what part of Pakistan, the Garment Factory should be constructed? Why the suggested place is suitable, give logically convincing reasons. (Search from internet sources regarding reasons for the factory location decision) 2- How you will convince them that how you can be helpful to them, while you do not have substantial investment? (look for the skills required to liaison between the client and government functionaries) 3- How you will plan to Market the garments (Jeans) in Pakistan? (This involves all possible aspects to be discussed in the Marketing Plan)