Which is more influential for consumers, COI or BOI?
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Which is more influential for consumers, COI or BOI?
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Consumer Opinion Index COI and Brand Opinion Index BOI both play important roles in influencing cons...View the full answer
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Poonam Chaudhary
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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