Question: Assignment 3: Scenario Analysis Assignment 3 SCENARIO ANALYSIS Set: 18 OCT 21 due: 5 NOV 21 The COVID-19 Pandemic is an extremely difficult time for

Assignment 3: Scenario Analysis Assignment 3

Assignment 3: Scenario Analysis Assignment 3 SCENARIO ANALYSIS Set: 18 OCT 21 due: 5 NOV 21 The COVID-19 Pandemic is an extremely difficult time for most businesses. Scenario planning could help them to understand how they will face the future. For this assignment, assume that you are the owner of a small cafe in a city centre. Because of lockdown you were not allowed to open. The lockdown lasted 1 month. No one knows when the pandemic will end, but we are confident because of a vaccination roll out. Based on the above information, and how you understand the external environment, do a scenario analysis for your business. Include some reference to the strategic marketing management you will need to do

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