ASSIGNMENT $4$: PRODUCT SERVICE ADAPTATION

Assignment Description

Assignment Instructions

Materials and Resources

ASSIGNMENT INSTRUCTIONS

To complete this assignment:

$1.$ Team up with your classmates according to your instructor's guidelines.

$2.$ After watching the video, $10$ Businesses That ADAPTED Successfully to Change opens in new window, select one of the following companies: Yellow Pages, Netflix, Walt Disney, Lego, Ford, Microsoft Software, Amazon, PayPal, or Google. If you wish to select a different company, discuss it with your instructor.

$3.$ Research their history and the techniques they have used to adapt their products$/$services to become market leaders.

$4.$ After conducting your research, create a presentation answering the following:

a$.$ Provide a brief introduction of the company's history.

b$.$ What type of services$/$products does the company offer?

c$.$ What problem$/$need does the product$/$service solve or fulfill?

d$.$ How big is the company $($including net worth and worldwide presence$)?$

e$.$ How did they innovate their core service$/$product$?$

f$.$ What was the biggest challenge they had to face when adapting their product$/$service$?$

g$.$ What characteristics make this company unique?

h$.$ Conclusion: Based on your experience and knowledge, where do you see this product$/$service $5$ years from now? What adaptation would it require to maintain its leading position?

i$.$ References: Include a list of sources you used to gather information for this research assignment. Your list should be correctly formatted according to the APA formatting guidelines.

$5.$ Format of the assignment: Create a PowerPoint file that includes the sections mentioned above. Submission should be done by only one member of the group.

$6.$ Submit your PowerPoint file in the appropriate submission folder on Day $7$ of instruction.

$7.$ You will present your topic to the group on the date communicated by your instructor. You will have a maximum of $40$ minutes for your presentation.