Assignment #$5$

Due: February $132024$

Global Competition in Business

The following essay assignment is designed to allow you to

apply your knowledge of Global Competition in Business by

researching its impact on various companies and brands that you

deal with on a daily basis.

The past $14+$ years has seen a drastic increase in Global

Competition in the Consumer Electronics industry. Notably the

United State's biggest electronics maker, Apple inc., expanded

into the Chinese market in order to capitalize on the booming

Chinese middle class. In addition almost paradoxically, China's

largest consumer electronics maker, Huawei Corporation

expanded into the American market to boost sales to the largest

consumer market on earth. In another twist to these almost

parallel events, the last few years of that same $14$ year period

has seen a contraction of sales of both companies for various

reasons.

In this assignment, you will need to perform online research

regarding the expansion of Apple and Huawei sales to new

global markets $($i$.$e$.$ China and the United States

respectively$).$Perform online research to also identify the reasons

for the subsequent contraction of sales in the past few years.

Following your research on these companies, answer the

following questions in a short easy format $($minimum $1000$

words total$)$

Explain one of the techniques used by each of these

companies to gain a competitive edge in their new market.

$(2$ marks$)$

What were the main challenges due to cultural differences

faced by Apple in China and Huawei in the United States?

$(6$ marks$)$

Would both Apple and Huawei's global expansions be

possible without the internet? Please explain. $(3$ marks$)$

How stable or unstable are the benefits of globalization for

private corporations in the midst of changing governments,

and government policies? $(4$ marks$)$