Question: Assignment # 6 - 1 Objectives: In this assignment, students will apply what they ve learned about media measurement and the costs of media and
Assignment # Objectives: In this assignment, students will apply what theyve learned about media measurement and the costs of media and apply those to the media selections they made in their marketing plan projects in Assignment #
Assignment # Purpose: This assignment requires students to progress their marketing plan projects for seat damper with d metal printer in air industry forward towards a tactical approach. It does this by obliging them to apply what they learned this week about media measurement and the cost of mediasales promotion efforts and analyzing that in relation to the media selection developed for their marketing plan projects in Assignment #
Assignment # Description: With the media selections made in Assignment # you will suggest a media andor sales promotion schedule. You will select the specific media outlets or platforms, suggest placement in those media or on those platforms and make recommendations for frequency of those placements. Consider each target market identified in Assignment # as well as the directions indicated in your creative brief, especially in terms of advertising or sales promotion type and your appeal. See my example, which is attached.
Assignment # Parameters: This will be only a PowerPoint presentation, and your presentation will most likely be at least slides in length depending on the number of media and platforms suggested in Assignment # This is a group assignment, but each group member needs to upload the submission into Blackboard in order to get a grade. You will also present this in class on Wed. Feb. st All group members must participate to receive a grade for the inclass exercise.
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