Assignment $$ Case Study $110\%$ Objective of this Assignment: This assignment is intended to provide you with an opportunity to make a market entry decision $($based on market data$)$ and prepare a presentation for a CEO. Pre$-$Assignment Instructions: $1.$ To prepare you for this assignment, read the following information: Context$/$Situation and The Case Context $/$ Situation You are the business development manager of English Sweet Inc. and are in favor of entering Belgium, Japan and UAE, since all three markets could be highly profitable. However, the CEO of the company is skeptical and doesn$$t want to risk entering three markets at the same time. The directors are also of the view that certain markets will have restrictions$/$lack of demand which can take a major hit on the bottom line. You have been asked to recommend one market that the company should enter. Give your in$-$depth analysis for choosing that particular market.

The main activity is researching, creating and submitting a high$-$level strategy suitable for presentation to the CEO of English Sweet Inc. Submit as a PowerPoint document. You can use the provided case study as well as your own research. Please cite all work using APA formatting. The Case English Sweet Inc., based in Toronto, has been in the confectionary business since $1990$ and is the market leader in Canada $$ with a significant $($though not exclusive$)$ focus on chocolate. English Sweet$$s core aim is to enhance the quality of consumers$$ lives everyday, everywhere by offering tastier products to enjoy at every occasion. Their promise to the consumer is that the product is safe and of high standard. English Sweet is now exploring the confectionary markets in Belgium, Japan and UAE. The Canadian government provides reports online to help Canadian businesses make informed decisions. Agricultural Canada published a report in January $2017$ on Belgium$$s confectionary market. The following is an excerpt: $[$According to the Canada$-$EU trade agreement called CETA$-$Comprehensive Economic and Trade Agreement$]...$certain exports of Canadian sugar confectionery will also have access to Origin Quotas $($which provide more liberal rules of origin$),$ including an Origin Quota of $10,000$ tonnes for Sugar Confectionery and Chocolate Preparations such as bubble gum, sugar candies, and chocolate confectionery. According to Euromonitor, the Belgian sugar confectionery sector reached US$$317\mathrm{.}4$ million in $2015.$ This represents $7\mathrm{.}9\%$ growth or US$$23\mathrm{.}1$ million since $2010.$ In the forecast, the sugar confectionery sector is predicted to reach close to US$$325\mathrm{.}1$ million by $2021,$ with an estimated growth of $1\mathrm{.}8\%.$ High growth categories in the forecast include medicated confectionery, mints losanges and pastilles, gums, jellies and chews. As in other European countries, the population in Belgium is aging, which is having a major impact on consumption trends. People in Belgium are expected to continue to live longer, while birth rates are expected to continue to decline. Another particularity of the Belgian market is that the number of single$-$person households is expected to increase. According to Euromonitor, the purchasing habits of the Belgian consumers are becoming more in line with the rest of European nations, and this is reflected in the increased demand for indulgence and luxury products, including confectionery items. While pleasure, indulgence and impulse remain key demand drivers for sugar confectionery in Belgium, the importance of on$-$the$-$go consumption is paradigm for the sector.

Assignment Tasks:

Points to consider:

$1.$Provide the pros$/$cons of entering each market.

$2.$Governments are under immense pressure to protect and support domestic companies. How will you overcome the challenges of entering into the Belgium, Japan or UAE market?

$3.$The Canadian government does a lot to facilitate international trade. Export Development Canada $($EDC$)$ and Global Affairs Canada $($GAC$)$ encourage Canadian companies to get involved in trade. They fill a number of different roles in this effort. Make sure to include how EDC and GAC promote and encourage international trade. Your assignment should be submitted with the following guidelines:

$1.$Use course content, the text, the case, and your own research to prepare a PowerPoint slideshow for the CEO of English Sweet Inc.

$2.$Include an initial slide with the course code and course name, the assignment number, the title of your assignment, your student ID$,$ your name, the instructor$$s name, and the date the assignment is created.

$3.$You must cite all your sources of information using APA formatting.