Assignment $$ Chapter $13$ Match$-$the$-$Term

Your Name: $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Below are $10$ terms from the Consumer Behavior textbook, ChaPTER $13.$ Simple assignment, fill in the blank.

For each term listed, identify and match the associated meaning for the term. Use the textbook, glossary to

see the definitions and meaning. Upload as Word document or pdf$.$

Term

Use Letters below of definitions that matches term here:

Example $$signal$$

$1.$ Underlying attributes

$2.$ Affect$-$based evaluation

$3.$ Evaluative criteria

$4.$ Utilitarian value

$5.$ Hedonic value

$6.$ Determinant criteria

$7.$ Perceptual attributes

$=\_$X$\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$8.$ Eliminations$-$by$-$aspects rule $($EBA$),=\_\_$

$9.$ Bounded rationality

$10.$ Judgments

$=\_\_$

$=\_\_$

Match the definition below to the term above $($place letter below to term above$)$:

A$.\_\_\_\_\_\_\_\_$ are visually apparent and easily recognizable. These attributes are sometimes referred to as

search qualities

B$.\_\_\_\_\_\_\_\_\_$ consumers set minimum cutoff points for the attributes. Beginning with the most important

feature, they then eliminate options that don$$t meet or surpass the cutoff point on this important feature.

C$.\_\_\_\_\_\_\_$ are the attributes, features, or potential benefits that consumers consider when reviewing possible

solutions to a problem.

D$.\_\_\_\_\_\_\_\_$ describes the idea that perfectly rational decisions are not always feasible due to constraints

found in information processing.

E$.\_\_\_\_\_\_\_\_$ are mental assessments of the presence of attributes and the benefits associated with those

attributes.

F$.\_\_\_\_\_\_\_\_\_$ criteria pertain to functional or economic aspects associated with an alternative.

G$.\_\_\_\_\_\_$ not readily apparent and can only be learned through experience with the product. These attributes

are sometimes referred to as experience qualities because they are often perceived only during consumption.

H$.\_\_\_\_\_\_\_$ are the evaluative criteria that are related to the actual choice that is made. Consumers don$$t

always reveal, or may not even know, the criteria that truly are determinant.

I. $\_\_\_\_\_\_\_\_$ consumers evaluate products based on the overall feeling that is evoked by the alternative.

Emotions play a big role in affect$-$based evaluation, as do mood states.

J$.\_\_\_\_\_\_\_\_$ criteria include emotional, symbolic, and subjective attributes or benefits that are associated with

an alternative.

X$.$ is an attribute that consumers use to infer something about another attribute.