Assignment $[$Consumer Behavior$]($Chapter $6)$

Identify your brand.

Identify your brand's target market and their key characteristics.

List the cultural factors that may affect your consumers' purchase decision. $($list at least $2$ actual examples and explain.$)$

List the social factors that may affect your consumers' purchase decision. $($list at least $2$ actual examples and explain.$)$

List the personal factors that may affect your consumers' purchase decision. $($list at least $2$ actual examples and explain.$)$

List the psychological factors that may affect your consumers' purchase decision. $($list at least $2$ actual examples and explain.$)$

Apply the five stages in the decision process to your selection of a destination for your next vacation.

Identify some of the most recent global consumer behavior trends $($list at least $3$ different consumer behavior trends$)$ and explain why and how those trends may affect your brand's marketing strategy in the hospitality industry. $($You may search for recent global consumer behavior trends online. There are plenty of resources.$)$

Reference list.