Assignment Content Part I

The Company

Select a name for your company

Outline the products$/$services of your company

Is this a B$2$C or a B$2$B business?

Who is your target market? Be specific $($e$.$g$.$ Home Depot, not $$big box hardware stores$)$

Market Research

Do some preliminary secondary research and answer the following:

Why do you think there is a market for what you are offering? $($Cite any research that supports your view$).$

What other similar e$-$commerce sites are out there from which you can learn?

Who do you view as your primary competition?

What differentiates you from your potential competitors? Provide at least two examples of your potential competitors and how you will be different. $($i$.$e$.$ Compare and contrast$).$