Assignment: Create a Multi-Platform Personal Brand Storytelling Campaign

Objective: The purpose of this assignment is for students to apply storytelling techniques and create a cohesive personal brand storytelling campaign across multiple platforms, demonstrating their understanding of how to adapt their storytelling approach to different content formats and channels.

Instructions:

1. Choose a personal branding-related theme or topic that you'd like to focus on for your storytelling campaign (e.g., professional growth, expertise in a specific field, overcoming challenges, work-life balance).

2. Develop a personal brand narrative around the chosen theme or topic, ensuring it aligns with your values, strengths, and passions.

3. Select three different content formats or channels to showcase your storytelling campaign (e.g., blog post, podcast, video, social media posts).

4. Create content for each chosen format or channel, ensuring that the storytelling approach is tailored to the unique requirements and audience of each platform. The content should be cohesive and interconnected, with each piece contributing to the overall narrative.

5. In a separate document, provide a brief explanation of your content strategy, including the reasons behind the chosen theme, narrative, and content formats, as well as how you adapted your storytelling approach to suit each platform.

6. Submit your content pieces and content strategy document.