Assignment: Creating Your Own Sales Influence Video

Objective: The objective of this assignment is for students to explore different sales influencers, analyze their techniques, and apply their learnings to create their own sales influence video. This assignment will help students understand the principles of effective sales communication and develop their skills in persuasive selling.

Instructions:

Select Three Sales Influencers:

Choose three different sales influencers from various platforms $($YouTube$,$ LinkedIn, etc.$)$ known for their effective sales techniques and persuasive communication. Ensure each influencer represents a distinct style or approach to sales.

Watch and Analyze:

Watch at least two videos $($or presentations$)$ from each influencer to understand their strategies, techniques, and overall approach to sales influencing.

Take notes on key points such as:

Opening and introduction techniques

Communication style $($verbal and non$-$verbal$)$

Use of storytelling, anecdotes, or case studies

Handling objections and overcoming resistance

Call$-$to$-$action strategies

Overall impression and effectiveness

Create Your Sales Influence Video:

Based on your analysis and understanding of the influencers' techniques, create your own sales influence video.

Your video should be targeted towards a specific audience $($e$.$g$.,$ potential clients for a product$/$service of your choice$).$

Structure your video to include:

An engaging introduction that hooks the audience

Clear communication of the product$/$service benefits

Use of storytelling or examples to illustrate benefits or results

Addressing potential objections or concerns

A strong call$-$to$-$action that motivates viewers to take action

Video Requirements:

Duration: Aim for $3-5$ minutes.

Platform: zoom

Submission Guidelines:

Submit your assignment to my canvas

Please submit the videos you watched also $-$ I need to know all the influencers you observed.

Rubrics Evaluation Guidelines

Effectiveness of the introduction and engagement techniques $-5$ Marks

Clarity and persuasiveness of the sales pitch $-5$ Marks

Use of persuasive techniques learned from influencers $($include videos$)-10$ marks

Quality of presentation $($audio$,$ video, overall production$)-10$ marks

Demonstration of knowledge and incorporation of class content $-20$ marks

TOTAL $-/50$

Deadline: July $28$th $2024$ @$11$:$59$pm

This assignment aims to encourage creativity, critical thinking, and practical application of sales influencing techniques learned from observing successful influencers. Have fun exploring different styles and strategies, and good luck with creating your own impactful sales influence video!