Assignment Description and Instructions You have been tasked with preparing a report for expansion of a product into one of the following countries, Russia, Germany, England, Australia, Colombia New Zealand, Iceland or Spain. You must select a product that is made by an organisation from a country in the Caribbean.

The product must not be available for sale in any country apart from the country of origin in the Caribbean. The product must be a tangible product for example, food products, health products, hair/skin products. You will be examining the country based on the following criteria. In brief, you will analyze the political, economic, market opportunity and cultural environment of the country; market entry strategy -outline the challenges and opportunities of conducting business in the country selected and provide relevant guidelines and recommendations for entering the market.

You will prepare (1) one written report. The report should be more than just a collection of key facts and figures; it should offer valuable management and cultural insights about that country.

For example, in Spain the distribution system is very complex with many levels and built on long-standing personal relationships. One takeaway for a foreign company entering Spain is that there must be sufficient margins and incentive programs to motivate the many layers of channel members. Also, a joint venture with a local partner may be necessary to gain access to the complex distribution.