1. Competitive pricing implies that your products and/or services will be less expensive than the competitions.

   True

   False

2.

The essence of content marketing is:

		To deliver specific informational material to the customer to permit you to charge higher prices for your product.
		To strategize with others in the channel of distribution to facilitate expeditious, on-time delivery.
		To deliver consistent, valuable information to buyers, in return for their business and loyalty.
		To investigate as many viable content options for the production process in order to minimize costs. 3. Companies today are expected to go beyond just being "ethical" in their dealings with customers, employees, and other stakeholders. True False