ASSIGNMENT DESCRIPTION

Gone are the days when the women would gather to cook for events and functions in their neighbourhood. Instead, people prefer the convenience of hiring catering services. Starting a catering business is ideal for people who enjoy cooking and can prepare food for small and large events. Read more: https://briefly.co.za/23841-small-business-ideas-south-africa-work.html (Links to an external site.) (Accessed 25/07/2022)

Choose any small startup business that is into catering.

The start-up business should be less than three years old, and it is getting popular in the area as it also prepares precooked meals for the working class. The customers that it has served have good reviews of the business.

Your group has been approached by the start-up business to assist with planning and executing an advertising campaign to help them to draw customers to them during the period October to December 2022 as they anticipate an increase in demand due the working class wanting more time to relax and celebrate the end of year.

The client has prepared a Client brief and It has presented to you to develop an advertising campaign especially for their precooked meals.

Use the following template, develop an integrated marketing communication plan for the client.

1

Introduction

[2]

Typed A4-page(s)

2

Define the business opportunity or problem

• Elaborate on the clients business context

[2]

3

Background analysis

• Analyse the client\'s business

[2]

Typed A4-page(s)

4

Competitor analysis

Analyse the client\'s competitors

[5]

5

Analyse the brandDiscuss the brand value analysis features such as features, benefits, a specific marketing mix and characteristics

[5]

11

Advertising appeal Discuss the advertising appeal with a clear picture Elaborate on how the creative brief will be Implemented over three months NB: The overall advertising appeal should be demonstrated Identify three advertising mediums [10]

Typed half A4-page(s)

Typed A4-page(s)