Assignment Description

In this assignment, you will play the role of a CRM consultant tasked with assisting Rahul, the owner of a DVD and CD shop, in implementing a customer relationship management $($CRM$)$ system. Rahul has noticed a decline in his market share due to increased competition, and he believes that implementing CRM will help him sustain his business by improving customer retention and loyalty. Your objective is to prepare a comprehensive report outlining the step$-$by$-$step implementation process and measures to determine the success of the CRM system.