You will play the role of a CRM consultant tasked with assisting Rahul, the owner of a
Question:
You will play the role of a CRM consultant tasked with assisting Rahul, the owner of a DVD and CD shop, in implementing a customer relationship management (CRM) system. Rahul has noticed a decline in his market share due to increased competition, and he believes that implementing CRM will help him sustain his business by improving customer retention and loyalty. Your objective is to prepare a comprehensive report outlining the step-by-step implementation process and measures to determine the success of the CRM system.
1. Prepare a presentation summarizing the main findings and recommendations from your report.
2. Use visual aids, charts, and graphs to enhance the clarity and impact of your presentation.
3. Deliver the presentation to Rahul, explaining the stepwise implementation process and measures of CRM success for his business.
Business Statistics For Contemporary Decision Making
ISBN: 9781119577621
3rd Canadian Edition
Authors: Ken Black, Ignacio Castillo