Question: Assignment: Develop the written marketing plan for a Donuts company of your choice for the next 6 months. Select a business with 100 or less
Assignment: Develop the written marketing plan for a Donuts company of your choice for the next 6 months. Select a business with 100 or less employees. The written components of the plan must include (in this order): 1. Name and describe the company, companysize, what you do,where are you located. 2. Describe your products/services(1-2paragraphs) 3. List 3 unique selling features of your product/service(s) and their corresponding benefits Write them like this example: Feature:Tide with Febreze Benefit:Leaves clothes smelling fresh 4. What stage of the product lifecycle(lookitupintthetext)areyourproducts in? Why? 5. Conduct a SWOT analysis of your marketing. Include 2 each: strengths, weaknesses, opportunities and threats. a. Remember Opportunities and Threats are trends happening OUT in the world that you have no control over, but which impact your business. The Patriots winning the Superbowl is an opportunity for bars in Boston. 6. List three objectives of the Marketing plan. Objectives must be marketing objectives. a. Remember, Objectives are the results you desire. They must have a deadline and be measurable. Watch the Objectives video in Blackboard for a refresher. Objectives are NOT ads, events, web sites, or social media profiles. Good Example: Increase Instagram followers by 5% each month over the next 6 months. Wrong: Set up a TikTok profile. 7. Define your target market: Specifically describe the general target market where your product best fits. Include: geography, gender, age (no more than 20 years), psychographics, and income range. Note age and income should be in numeric ranges.
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