Assignment: Digital Marketing Strategy Project Grade Percentage: 25% Format: - A written report OR PowerPoint - Three sections as noted below - Include appropriate citations - Feel free to be as creative as you want, you may include various modalities (pictures, videos, graphs etc.) Section I: Exploration (5\%) Record the brands you come across on a specific date within 24 hours, at least 15 brands and list the following: - The date this record took place - How you came across the brand (eg.physically passed by, from an email, paid ad) - the name of the brand; - the time you come across the brand; - Briefly describe your "gut feelings" about the brands Example: - Date: May 12th 2023 - Name: iPhone 14 - Apple - Physically saw my phone - Time: 6:00 am - Gut Feelings: Supportive, the brand is innovative and versatile - Section 2. Analysis (15\%) - Choose one brand out of the list of brands in Section 1 - Discuss the brand's Digital'Marketing Strategies and Buyer Personas - Provide specific examples (eE, campaigns) Section 3, Reflection (5\%) - Explore and discuser if you fit the brand's Buyer Personas - What you have leamed about Digital Marketing Strategy through this project