Format: - A written report OR powerpoint - Three sections as noted below - Include appropriate citations - Feel free to be as creative as you want, you may include various modalities (pictures, videos, graphs etc.) Section 1: Exploration (5%) Record the brands you come across on a specific date within the 24 hours, at least 15 brands and list the following: The date this record took place How you came across the brand (eg. physically passed by, from an email, paid ad) the name of the brand; the time you come across the brand; Briefly describe your gut feelings about the brands Example: Date: May 12th 2023 Name: iPhone 14 - Apple Physically saw my phone Time: 6:00 am Gut Feelings: Supportive, the brand is innovative and versatile Section 2. Analysis (15%) Choose one brand out of the list of brands in Section 1 Discuss the brands Digital Marketing Strategies and Buyer Personas Provide specific examples (eg. campaigns) Section 3. Reflection (5%) Explore and discuss if you fit the brands Buyer Personas What you have learned about Digital Marketing Strategy through this project