Question: Assignment for Chapter 1 B Assignment One of your friends is contemplating opening a coffee shop near your college campus. She seeks your advice about

Assignment for Chapter 1 B Assignment One of your friends is

Assignment for Chapter 1 B Assignment One of your friends is contemplating opening a coffee shop near your college campus. She seeks your advice about size of the prospective customer base and how to market the business according to the four Components. What strategies can you share with your friend to assist in launching the business

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