Question: Assignment for Groups 7.8 and 9: You are the Marketing Manager for a local Canadian Company, Krispo. This company produces and sells products targeting the

Assignment for Groups 7.8 and 9: You are the
Assignment for Groups 7.8 and 9: You are the Marketing Manager for a local Canadian Company, Krispo. This company produces and sells products targeting the South Asian market, roti (bread), rusks, tea biscuits. Recently its sales have been stagnating. It is looking at the possibility of expanding into the mainstream Canadian market. Krispo wants to start by repositioning its tea biscuits so that they appeal to the mainstream market. Make a Marketing Plan for these tea biscuits for the mainstream Canadian market. What would be your objectives? How will you reposition them? How would you define your target market and do competitor analysis? How soon will you launch other products? What Marketing Strategy will you design with regards to the 4Ps of marketing? How will you design your supply chain

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