Assignment Guidelines Step 1: Read a press release called "Surge in Livestreaming e-Commerce and Online Clearance Sales Traps Amid the Pandemic No Recourse for Payments Made to Personal Bank Accounts" posted on 15 March 2022 by the Consumer Council. Hints: The answer in this assignment should be based on the English version of the press release. Step 2: Refer to the above press release, textbook chapter 2 and 3, lecture notes 2 and 3 , and other relevant news information. Then, assume you are the newly appointed marketing manager of LINK Online Trading Platform and answer the following questions based on the above press release. (1) Analyse what ethical issues in marketing mix of case 1 and 2 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis. (Also refer to Note: Ethical issues in marketing mix). Hints: Read the press release of the Consumer Council carefully to identify the ethical issues. You write Case 1 Ethics in P+ provide evidence from the case. Ethics in P+ provide evidence from the case... Case 2 Ethics in P+ provide evidence from the case. Ethics in P+ (2) Apply any two examples of Product / Service Differentiation Competitive Advantage to avoid the above identified customer' complaints in case 2 (Q1) to be occurred in your company. State clearly which complaints are avoided and it is expected all complaints of case 2 should be addressed. (Note: Each example of Product / Service Differentiation Competitive Advantage must address at least one complaint.) Hints: Student should clearly explain how you would apply each of these examples of Product / Service Differentiation Competitive Advantage to avoid customer complaint(s) (i.e. Ethics in Ps) identified for case 2 in Q1. All the complaints should be covered in the answer. Student should also refer to the textbook and notes to understand the concepts. You write e.g. 1st example of Product / Service Differentiation Competitive Advantage + discuss how you would apply this to avoid (Case 2) Ethics in P(s) to be occurred in your company. 2nd example of Product / Service Differentiation Competitive Advantage + discuss how you would apply this to avoid (Case 2) Ethics in P(s) to be occurred in your company. (3) Use the two more mature levels of Ethical (Moral Character) Development Model to elaborate how you would apply each of these levels to ethically to avoid the identified customers' complaints identified in case 1 (Q1). State clearly which complaints are avoided and it is expected all complaints of case 1 should be addressed. (Note: Each point of the levels must address at least one complaint.) Hints: Student should explain clearly how he/she would apply each concept of these levels to avoid customer complaints (i.e. Ethics in Ps) identified for case 1 in Q1. All the complaints should be covered in the answer. Student should also refer to the textbook to understand the concepts. You write e.g. 1st more mature ethical level + a) explain the first point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred; b) explain the second point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred. 2nd more mature ethical level + a) explain the first point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred; b) explain the second point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred