Assignment #I You are the client, write a creative brief for the following ad. Written format, 1-2 pages, upload assignment as a pdf file on BB. Due Oct 6th, before class. Worth 6% of your mark. Individual assignment. Your Creative Brief should include the following: > Background: Any business updates, how sales are doing, reason for the campaign, competitive information, research to share, etc. What would be the communication objective of this ad (What business goals are they trying to achieve?) Target profile (be comprehensive - demo, geo, psychographic, behavioural. Could have a primary and secondary target market) > FAB (Feature, Advantage, Benefit) Define key benefit (USP) Positioning Statement Brand Personality > Any customer insight - how, when and why customer uses product, how it makes them feel Consumer take-away - the key message that you want the audience to take away MISMATCHED? MAYBE. STAINED? NOPE Tide STYLE IS AN OPTION CLEAN IS NOT