You are the client, write a creative brief for the following ad. Written format, 1-2 pages,. Due June 8th. Worth 6% of your mark. Individual assignment or in pairs. Your Creative Brief should include the following: As 'the client' you are writing a creative brief to create develop a Tide detergent print ad.

Background: Any business updates, how sales are doing, reason for the campaign, competitive information, research to share, etc.

What would be the communication objective of this ad (What business goals are they trying to achieve?)

Target profile (be comprehensive - demo, geo, psychographic, behavioural. Could have a primary and secondary target market)

FAB (Feature, Advantage, Benefit) Define key benefit (USP)

Positioning Statement

Brand Personality

Any customer insight how, when and why customer uses product, how it makes them feel

Consumer take-away - the key message that you want the audience to take away

MISMATCHED? MAYBE. STAINED? NOPE. (ide STYLE IS AN OPTION. CLEAN IS NOT