Assignment Instructions 1. Identify the company you represent 2. Select 4 platforms that you will be using 1. Determine if the platform is traditional or digital 2. Justify why each platform was chosen 3. Create 6 marketing assets 1. If the asset is used on traditional or digital platforms, determine and explain what type of media it represents: owned, paid or earned 2. Is the asset is used on digital platforms, determine and explain what type of media it represents: organic, sponsored, shared or influencer 3. Justify why each marketing assets was created 4. Create a campaign 1. Determine if the campaign is on-platform, cross-platform or trans-media 2. Explain the elements of the campaign in action 3. Include a campaign grid