ASSIGNMENT INSTRUCTIONS

PART A:

To complete this assignment:

Choose a company, or a product and create a marketing plan.

Use the following outline while developing the marketing plan:

Executive Summary

The Business Challenge $($A brief description of the offering and the goals of the plan$)$

The Market $($customers$,$ company analysis, collaborators, competitors, business climate$)$

The Strategy $($why did you choose a particular strategy, the offering, the communication plan, distribution?$)$

Budget $($investment needed, the expected return, other resources required$)$

Conclusion

For a detailed review of the marketing plan outline, refer to the self$-$study Marketing plan assigned to you on Day $1.$

Prepare the final Marketing Plan and review it to make sure it provides a logical flow of information and a detailed analysis. Make sure you review the document for spelling and grammar.

Your final submission document should not be more than $4$ pages and should include a detailed plan comprising each component given in the outline.

Review the rubric to ensure you are aware of the expectations for completing this assignment.

Submit the report on Brightspace, Day $4,$ to this submission folder.

Review the rubric to ensure you are aware of the expectations for completing this assignment.

PART B:

You will select a company to analyze the organizational concepts of marketing planning, customer relationship management, and market research$/$ analysis. Begin the market analysis by researching based on the following instructions:

The origin and the products of the company.

Size of the market and projected growth.

Include the answers to the following questions:

Who are the customers?

What strategies is the company using for building customer relationships?

What skill sets have been used to communicate the value preposition to the customer using promotion$/$communication mix. Elaborate by describing some of the types of promotion$/$communication mix used such as advertising, public relations, personal selling, sales promotion, and direct marketing that the company uses or has used.

How has the company used marketing information system to gain customer insights?

What are the strategies the company uses to conduct competitive market intelligence?

How does the company represent itself in retail marketing targeting omni channel.

Review the rubric to ensure you are aware of the expectations for completing this assignment.

Submit the report on Brightspace on Day $7.$

Submit the report on Brightspace, Day $7,$ to this submission folder.

Review the rubric to ensure you are aware of the expectations for completing this assignment.