Conduct research on a Feasibility Study of a Food and Beverage Operation in your immediate area.Your study

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Question:

Conduct research on a Feasibility Study of a Food and Beverage Operation in your immediate area.Your study should contain the following:

A. Introduction to Project
Identify the type of Food and Beverage establishment category it falls under and give reasons for your decision. Identify the menu pricing style applied in the organization, and the menu
schedule. What is your opinion on the design of the menu? Elaborate and justify your opinion. (Attach the menu as part of your evidence). (20 marks )

B. Market Feasibility/Marketing
Make an advertisement to promote your chosen operation.

Advertisement can be in the form of a poster,
TV advertisement (submitted
electronically via CD) or
a Radio advertisement (submitted electronically via CD).

BE CREATIVE AND ORIGINAL! (20 marks )

C. Organizational/Managerial Feasibility
Draw up an organization chart that represents the staff structure (include names and
surnames) of your chosen organization. Remember to include the following:

Management staff positions
Production staff positions
Service staff positions (20)

D. Financial Feasibility
Roughly estimate the total capital requirements that were needed to open this
establishment, and give evidence thereof. Do you agree that this amount is sufficient?
Support your answer. How could the owners have acquired the capital? (20 marks )

E. Production and Service

Elaborate on the purchasing, receiving, storing and issuing procedures employed in the operation.
Explain the type of service offered, and the service procedures followed in the chosen
organization. Include also a brief elaboration on their use of technology in the guest
service process. (20 marks )