Assignment Introduction and Learning Goals This activity will help you understand who your customer is. Course Learning Outcomes Addressed . Explain how to effectively approach prospects, present solutions, address concerns and close the sale Assignment Value Activity 3 is worth 6% of the course grade No late submission will be accepted Assignment Instructions 1. Identify the company you represent 2. Determine if this a B2B or a B2C situation 3. Describe your target audience. 1. Draw from needs, influences, buying motives to provide characteristics. 2. Is it possible to specify a primary, secondary and tertiary audience? Explain your rationale 4. What research methodologies would you use to analyze your audience? Expalin your rationale