Assignment Introduction and Learning Goals This activity will help you understand who your customer is. Course Learning Outcomes Addressed Explain how to effectively approach prospects, present solutions, address concerns and close the sale Assignment Value Activity 3 is worth 6% of the course grade No late submission will be accepted Assignment Instructions 1. Identify the company you represent 2. Determine if this a B2B or a B2C situation 3. Describe your target audience. 1. Draw from needs, influences, buying motives to provide characteristics. 2. Is it possible to specify a primary, secondary and tertiary audience? Explain your rationale 4. What research methodologies would you use to analyze your audience? Expalin your rationale