Assignment: Lesson 15: Tying it Together Assignment Score: 0.00% Seve Submnt Assignment for Grading Questions Ch15.02 Question 7 of 7 7. As marketing manager for the new Jump! athletie shoe company, you have a lot of work to do in order to compete with athletic shoe giants like Nike and Adidas Though your company makes various kinds of athletie shoes, they want to build their brand around basketball shoes. Your marketing campaign must be top notch, and probably feature an up and coming basketball star Nike has Leliron James and Adidas has Derrick Rose. You need to find someone who is arising, personable star but not yet a spokesperson for a competitor. Jayson Tatum is your pick, based on his three-point percentage and smart team defense, two talents you will feature in your advertising It's been a year since you introduced Jump! shoes and hired Jayson Tatum as your spokesperson. The launch was successful, and working with Tatum has been a very positive erine. Your next move is to decide what to change in your promotion me. What worked well last year may not work as well this next year. Which three of the following influences will likely lead to changes in the amount of resources you dedicate to each component of the promotions i Ca. The company has grown so mang budgets have growwel 6. Tatum and the elector You are launching new colors this year d. Last year you wanted to build brand awareness, there are market share Cle. Your target changed but you want to reach mehrer udence spent